The first Parklet was installed in San Francisco in 2005 as part of the PARK-ing day protest, using a roll of grass and folding chairs to turn a car parking bay into a pocket park. This attracted international media by 2010 the first publicly funded Parket was installed.
They are now common across the USA and the World providing public space for passersby to relax and enjoy the atmosphere of the city around them, in places where either current urban parks are lacking or where the existing sidewalk width is not large enough to accommodate vibrant street life activities. They are the ideal option for inclusion on a Section 106 requirement for inner city urban developments to provide a little breathing space for residents and city workers. They can be provided outside cafes and bars, providing great space for al fresco dining.
We are working with the leading UK parket designers, and can provide numerous options to cater for any requirement or budget.
email@example.com to arrange a discussion.
#2 Travel Plan - Nestle | Nespresso
We were approached by Nestle to mitigate the personal travel issues of staff due to an office move, with an objective of high staff renetion. The Nespresso office was moving from Hammersmith to Gatwick, and while relocation grants were available there remained some concern from staff about pratical issues in terms of the new commute. We applied personal travel planning techniques for every staff member, using post-code data to generate information on quickest and best valuecommute to the new office. We followed up with staff interviews, to assist staff on choosing the best travel options and assure them the company would support their needs. Helping with questions, such as advising on home-working strategies during the transition.
#3 Giant Bicycles
Giant Bicycles is the world's largest manufacturer of quality bicycles, second most popular brand and has the highest investment in Research and Development. However, sales staff at retailers and global distributors sold the bikes based on value for money the components from external suppliers rather than the proprietary technology.
In order to correct this we developed a strategy to develop brand names for the technology behind the frames including Carbon fibre, aluminium, suspension systems. These were to be marketed through the website, animated video, product manuals and Point of Sale in shops throughout the world. We convened a Global Marketing Team of the Product and Marketing Managers from Japan, USA and Europe chaired by the Global Head of R& D to agree the brands and strategy.